WHAT IS THE ‘NEW NORMAL’?

World markets are abuzz with events not only extraordinary but also catchy. It is extraordinary as economic events aren’t following the path of growth experienced previously. It is catchy as new words, phrases or clauses are being introduced to describe the economically depressing times.

There’s a new catchy phrase being thrown about now – the ‘new normal’. What is the ‘new normal’ anyway? I have never heard of it before and read it in books on economics. Well, that’s something NEW. Ain’t that something.

Economists and business players are using catchy words, phrases or clauses to portray to the layman that things as well as events will work out fine on the economic and business fronts, in time.

What if things, events and circumstances don’t work out as intended or planned much earlier? What if the ‘new normal’ turns ABNORMAL? What are the economists and business players going to say then? Will they introduce a new catchy phrase – the ‘new abnormal’?

I’m just trying to be brutally honest here. Since July 2014, happenings on the economic front have become harsher and harsher around the world. It looks like a great spanner has been thrown into the works of the world’s economy. And it looks like the spanner is stuck very hard right in the middle of the wheel. No matter how hard economies around the world try to dislodge the spanner stuck in the wheel, it remains stuck threatening to disrupt terribly the economies on all fronts.

Can you also imagine the thoughts and feelings of a person stuck in the middle of a quicksand? Get the message, huh?

Anyway, these new catchy words, phrases or clauses can be quite handy for an English trainer like me. I would loveeee to see how the trainees react to such catchy adjectives. That’s one PART OF SPEECH that will haunt them in the coming days, months and years, economically.

I’m just being brutally honest. Ain’t that something.

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